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Re;)Play

Are you ready to play?

full prototype >>

Role

ui/ux

Tools

photoshop, Adobe Xd

Background

Everyone loves games, everyone loves to play, but what do you do when the games are not used anymore. The kids have grown up and the games just take up space at home.

There are several toy delivery apps that can be used: Facebook's marketplace platform, Yad2, agora, etc.
So what's unique about my app?!

Create a simple and easy-to-operate app, for uploading toys for delivery and selecting toys.
The uniqueness of the application is that it is only for toys.
In addition There is an option to share with Contacts/ Facebook friends/ everyone according to the user's preference.

To encourage people to use second-hand toys and thus maintain the values of community and friendship.
Instead of people buying more and more, they can use toys in good condition and enjoy them, thus extending the life of the product while protecting the environment.

"When you put the whole picture together,
recycling is the right thing to do."
Pam Shoemaker, Author

Competitive Research

The competing platforms are general, and not just focused on toys.. Facebook Marketplaces and
Yad2 are intended for buying and selling and "Agora" is intended for free delivery.

User Reaserch

I conducted a survey of family, friends and a more distant circle of friends and examined their buying and delivery habits of children's games.

71.6%

Prefer to hand over games
to someone they know

53.5%

Prefer to hand over games rather than throw them in the trash

38.8%

Noted that from a choice of 1-5. Geographical location is most important to them

Most people will clearly prefer to hand over the toys to someone they are familiar with. Geographical location is a secondary consideration in the delivery of toys.

People are emotionally attached to their children's toys and want to know that the toys will be in good hands. It's easy for people to give away, but it's hard for them to ask for or take second-hand toys.

Personas

The emotional

I am very attached to the toys of my children who grew up, over the years I have given the toys to my sisters and sisters-in-law who are also mothers to children.
In some cases, I gave to the children's kindergartens. It is important for me to know that the toys are in good hands.

Ora Matan,
mother of three and grandmother of five, music teacher Lives in Ra'anana

The practical

I am the father of three sons, who really like computer games, most of which I buy myself, but I also have no problem searching on Yed2 or Facebook if I want something specific. What's important to me is that.
I won't have to travel far for a computer game.

Oren Barak,father of three sons, carpenter,
and rock band lover. Lives in Kadima

The idealist

I am a mother of two, we get most of the toys from grandparents but also buy a lot, we did not get to use second hand toys but I believe that if the toy is in good condition we may use. I will not look specifically at platforms but the issue of environment and sustainability are very important to me.

Maya Chen,
a mother of three, is a digital marketing manager And a dance enthusiast. Lives in Haifa.

Information Architecture

Style Guide

prototype

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next steps

  • Using ranking as a motivation for the user to collect as many toys as possible. The profile picture will change color depending on the amount of toys each user has collected. The ranking will create interest and a bit of healthy competition
  • Reward users who collect the most. For example, a user who collected 10 toys will receive a discount at Gambori